Is selling your property worth the stress? Part 1
Selling your property can be daunting. With so much at stake and a variety of things to consider, it can be one of the biggest decisions you will ever make. Even the savviest investor will find his or her heart pumping during an auction.
There are so many choices to make throughout the selling journey and it’s easy to get overwhelmed;
- Do you renovate or leave the property as is?
- Should you style the place or leave it up to the buyer’s imagination?
- Vacate the tenants or sell with them in there?
- Will you use print or digital marketing? Or both?
- When is the best time of year to sell?
- Do you choose to sell at auction or sell privately?
- What price should you pitch the property at?
- What should your reserve be?
- Should you take the price offered, or hold off a little longer to see if you can get more?
Out of all these possibilities to consider, often the choice most people find hardest making is deciding on what agent to work with.
A recent survey by realestate.com.au found 46% of people said that deciding on an agent/agency was the most stressful choice of their entire campaign to sell their property.
I learned the above statistic at a corporate day at the realestate.com.au headquarters, and it blew my mind. An agent is meant to ease the selling process for you by holding your hand and guiding you through your journey with their local knowledge, experience and dependability. And yet the data shows that agents are creating the most stress for vendors in their selling journeys.
It got me thinking as agents, what can we do to change this alarming statistic?
If you are a homeowner looking to sell, you must first consider what experience you expect from your agent. Most people look for qualities such as who will get the highest sale price in the shortest amount of time, or who has the lowest fees or offers marketing services. However, if you want to guarantee a successful and stress-free selling experience, you need to delve a little deeper.
Key points of consideration for someone who wants to sell their home should be:
- Communication style. Do you want to know what is happening at every step of the way, or would you prefer the agent to take control and just update you as needed? Make this decision for yourself and make sure to inform your agent from the outset.
- How important is virtual technology, social media and video content to you?
- Pace. Do you want an agent who will get things happening quickly? Or would you prefer someone a little more nurturing?
- Support. Do you want a single agent or a team?
- Appeal. Do you want someone that will connect with a broader demographic and will therefore attract a wider range of buyers?
- All rounder. Do you want an agent that can help you with styling, finance, solicitors, removalists etc.? Agents can do a lot more than just buy and sell if you know where to look.
When considering an agent to sell your property, you need to outline what is important to you. Pick the top three attributes that matter most and communicate them to your candidates. This will be an enormous help with ensuring you get the outcome you desire from selling your home. Once you have figured out what you want from an agent, your choice will come naturally and so will the ability to trust the agent/agency you have decided with. It is crucial that you and your agent are on the same page from the beginning. Any agent can promise you the highest price in the shortest amount of time and/or the lowest fees, but that doesn’t mean your desired outcome is a guarantee. That can only come with two-way trust between you and your agent, which needs to be built from the ground up. Don’t expect that you will magically trust the person selling your home at the last step in the journey. This has to be there from the start for a truly satisfying and comfortable sale.
The last thing you want is to come to decision time at the sale of your property and find yourself questioning whether your agent has your best interest at heart or if they are just seeing dollar signs in their eyes. If you take the time to figure out what you want at the beginning and communicate these wants to your agent, you are already eliminating the biggest hurdle that most people have when selling their home.
If you have any questions, drop me a comment/email.
In the meantime, happy selling!