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5 tips for selling this summer

While spring is traditionally considered the strongest selling season, it goes without saying that buyers are active year-round, vying for a piece of the action as and when their savings and circumstances permit.

With current market conditions strongly favouring sellers, and lots of buyers still out in force, summer is shaping up to be a strong selling season. In this blog, our agents outline five top tips to help you capitalise on current conditions and successfully sell your property this summer.

Use the holidays to prepare

The Christmas holidays are a great time to get your property ready for sale, with more people home and hands on deck to get gardening, basic DIY and repairs done. But if Christmas is too busy, make preparing your home for sale the focus of your New Year to-do list or even your main New Year’s resolution.

It’s essential to put your best foot forward when selling your property. While you cannot change things like location, size or views, cosmetic updates can dramatically affect buyer interest.

Remove loose items from counters, windowsills and tables. Tidy behind closed doors, including closets, drawers and cupboards. Remove personal distractions like family photos, bold artwork, eclectic furniture, and personal items. Touch up scuff marks, tighten loose handles, replace broken fixtures. Clear gardens, pathways and exterior entrances for curb appeal. Mow the lawns. Clean, clean, clean.

View our detailed preparing for sale checklist

Set up your outdoor spaces

An Australian summer is best spent outdoors. Pay close attention to your outdoor living areas to help buyers envision the property’s potential. Set up an alfresco dining set so that buyers can imagine themselves relaxing or entertaining guests. If you have a pool or a fire pit, stage outdoor furniture to give the area extra appeal.

Create a retreat from the heat

Indoors should also be a haven, but this time for escaping the heat. Make the house as cool, light and bright as possible. If you have air conditioning, set the temperature to a comfortable 22-24 degrees. If you don’t have air conditioning, open windows and doors to create a cross breeze and ventilate the house.

A smell can take you back in time and evoke pleasant memories. Create this sensory stimulation for potential buyers by adding a crisp citrus or summer bloom scent. This can be achieved by the real deal—a bowl of fruit or a bouquet of fresh flowers—or by a masking spray. Just don’t overdo it. 

Natural light is one of the most important drawcards for current buyers and is particularly a must-have during summer. Let the light in. Draw the curtains back and pull up the blinds to brighten the room. Natural light makes indoor spaces appear more spacious, highlights the property’s features, and helps with ventilation.

Your property’s colour palette can make or break a deal. A fresh coat of neutral paint goes a long way to help buyers see the potential of your property. Light colours are preferable as they create a blank canvas and, combined with fresh scents and natural light, really set the scene for a summer sale.

Time your inspections

It’s important to consider the festive season and public holidays when selling a property in summer. December and January can generate lower inspection numbers, as people are away on holiday.

When hosting inspections throughout summer, it’s also crucial to consider the time of day. Aim for mornings to ensure the property is as cool as possible and showcased in its best light.

Consider your buyers

Once summer temperatures start soaring, on-site auctions can become uncomfortable for bidders. But don’t worry; agents and auctioneers have several workarounds to navigate this challenge. 

Many agents will opt to run on-site auctions earlier in the day to escape the midday sun or seasonal thunderstorms. Off-site venues can be used to hold bidding in air-conditioned comfort. While technology, in particular online auctions, allows for buyers to bid from the comfort of their homes whether near or far.

Timing is also essential. As people tend to go away over New Year and during the school holidays, it’s worth considering holding off an auction until late January when most people have returned.

How we can help

It pays to prepare when it comes to selling, and the best form of preparation is using a qualified real estate agent. An experienced and knowledgeable agent can advise on the market and guide you through the entire selling process, including standing-in for you during the more intimidating parts like negotiation and settlement.

For more information visit our selling page or speak to your local Hockingstuart agent.